As more and more businesses grow savvy to the benefits of content marketing, the pressure for companies to compete on this bustling stage and make some noise is ever increasing. 
Over half of UK businesses claim to have a content marketing strategy in place.  And while companies are getting hot under the collar when it comes to developing strategy, and worrying about measuring ROI (surprisingly, only 28% of companies track this), there’s a tendency to bypass one essential point. The content itself needs to be informative and high quality.

Any copywriter or marketer will tell you, great web copy is sure to increase online interaction and conversion.
The key is to make a strong first impression. Did you know, eye tracking studies have revealed that people spend just 5.59 seconds on average absorbing a site’s written content? That gives you just a few heartbeats to impress. 
Does this negate my opening statement? Surely a few seconds of attention isn’t worth you agonising over words on a page. Tony Haile, CEO of big business data analytics company, Chartbeat, reported that 55% of people spend less than 15 seconds on a site in general. 
So the point is, you have a very small window of opportunity to grab attention using all the tools at your disposal. From great web design, to powerful copy. 
With that in mind, here are a few essential copywriting tips to consider.

Copywriters and marketers have been obsessing over headlines for decades. Just look at David Ogilvy’s famous quote: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
This isn’t a school of thought plucked out of thin air, it’s based on extensive testing. After all, this is the man who rewrote that iconic Rolls Royce headline over 100 times before signing it off. As with any element of copywriting, headlines have a job to do. They should be designed to hook readers in, and drive results.

One of the things I get asked by business owners in meetings most, is how they should use social media, and whether there’s any point. 
The short answer, is yes! There absolutely is a point. Not only does it increase exposure and brand awareness (much like traditional advertising channels do), it also provides your customers with a way of interacting with you.

It’s one of the things copywriters ask clients about most. It can make a huge impact to how your brand is perceived, and yet it’s not always a business priority. So what’s all the fuss over tone of voice?

It’s a slightly clunky terminology in itself and this can be off putting. The fact is, adjectives can mean different things to each person. It’s a tricky, slippery, and subjective concept.