A Freelance Copywriter and Content Strategist with over 10 years’ experience working in-house and across freelance projects, I’m here to help you find your brand voice and power up your digital and shelf presence.
Ok, so I’m a content writer, so it’s predictable that I’d be telling businesses that they need a blog. But, why should you bother spending the time writing one? And does this just apply to businesses?
Many parents choose a freelance career to get that all-important flexibility. But what does it take to keep a successful freelance writing business going, and pay the bills. And is being a freelancer and a parent all it’s cracked up to be?
Rewind a couple of years, and I was sat writing a blog about freelancing and parenting. I’d just had my first baby, and I was finding my feet with the whole work/baby juggling act. But freelancing was a choice I made in a quest to find a better work/life balance.
It doesn’t take much searching on social media to find a selfie. In fact, taking a selfie has become as much a part of our everyday lives as eating and sleeping.
In cultural terms, before we knew what was happening the selfie had become “a thing” and the selfie generation was born. Typically, this group of self-snappers are youngsters, but young people aren’t alone in turning the lens on themselves, quite literally.
Creating killer content is top of the list for any marketer. For lifestyle brands, getting it right can mean the difference between gaining new followers or wasting your precious time and money.
By understanding exactly what your customers want to hear, you can dish out great content and keep people engaged. So, here’s the tricky part – what do your customers want to read?
If you’re in charge of marketing for your business, keeping your content fresh is one big priority. A recent survey from the Content Marketing Institute and Curata revealed that 75% of companies are ramping up investment in content marketing. The reason? Quite simply, it’s an effective way to attract audiences. No, it’s not a hard sales tool, but it increases engagement and keeps people interested in your brand. All powerfully good stuff when it comes to building your customer base.
